To tie in with the green theme, Valsoia set up a “garden” corner in the Vanity Fair Social Garden– an exhibition that hosted several events dedicated to sustainability in all its nuances. Visitors were able to taste the new Gran Stecco surrounded by colourful flowers and plants: the ideal setting for a tasty, fresh and 100% sustainable break.

The product launch was not limited to the local event: Wave developed content on social media channels and billboards for Metro lines and street furniture in the cities of Milan, Turin, Brescia, Bologna.