THE EXCELLENCE OF A MILK THAT IS CLOSE TO CONSUMERS AND THE AREA
On the occasion of the launch of the new media campaign "So close, so good", we developed the new loyalty program for Berna and a consumer promo aimed at traditional and more modern families. Inspired by the creative concept, we have enriched both touchpoints with a storytelling that recounts the freshness of Berna milk, produced and packaged in the same place, and how close the brand is to generations of consumers in Campania.
Client
Parmalat
Project
Brand Activation
Actions
Loyalty Program