AREXONS
@ FIERA
AUTOPROMOTEC
AREXONS
@ FIERA
AUTOPROMOTEC
The design and engagement project brought Arexons' professionalism and attention to detail to the B2B Autopromotec trade fair in Bologna, highlighting the specificity and performance of its range of car care and maintenance products.
Brand Activation
Design stand fiera
On field activation
In its 50 m2 stand Arexons presented itself in a clear and straightforward way highlighting the brand's role as a specialist in the sector: since 1925, Arexons guarantees efficiency, quality and performance in all its products. On a visual level, the message was conveyed on a video wall which featured examples of the entire product range: different solutions to meet every type of target's needs.
To generate interest and further involvement of the public, a driving simulator has been installed inside the stand thus giving a unique opportunity to motoring enthusiasts to experience a Formula 1 race or rally at full speed.
